Was Super Bowl LIV Worth It?


Doug Mills/The New York Times

Kansas City Chiefs Win Super Bowl LIV 31-20 to San Francisco 49ers

Nick Baker, reporter

Super Bowl LIV has been trending since the season has started and has cost millions of dollars to prepare for the big game. On Sunday, February 2nd Sunday night, football was alive and brighter than ever this season. Between the Kansas City Chiefs and The San Francisco 49ers, both teams had to travel to Miami and Florida at Hard Rock stadium only. While some tune in for the game, most tune in for the commercials.
Time slots were available for 15 or 30 second increments. The Average cost was $5.6 million per commercial. The halftime show included Shakira and Jennifer Lopez; both are superstars who change into multiple dresses and different songs and create an illusion on the stages.
The average ticket cost $2,000 to $4,000 dollars. The NFL receives tens of millions of dollars from merchandise sales.
Was it worth it? While the NFL lost majority of their money toward half time show, they received very little back with many tickets sold out, and the merchandise sold, the commercials for 15 to 30 seconds slots. According, “Miami commissioners already agreed to give the Super Bowl host committee $500,000 earlier this year. In the proposed budget for the next fiscal year that begins Oct. 1, Gonzalez is proposing to absorb $3.3 million in additional costs to pay police, firefighters, code inspectors, public works and solid waste workers to work Super Bowl-related events”.